Overview

I worked with a four-person team to perform ​a content inventory and audit for a ​government resource company. The content ​catalog comprised over 500 resources (mainly ​videos with supplemental materials) geared ​toward professional development. My team ​created an Excel audit workbook with an ​entire categorized catalogue of the client’s ​content library.

Goals

The goal of the audit was to identify opportunities for the library and its assets that will increase business value and subscriber rate for the betterment

of the company.

Approach

Our team reported the findings of our audit where we discussed strengths, weaknesses, opportunities, and threats. We detailed our findings in the supporting Excel document, which cataloged and ranked each asset on criteria that would affect business value.

We assessed each resource in five different areas:

• Brand Voice: measures how well the content follows your style guide and achieves brand voice
  
• Business Value: measures if content achieves the company’s strategic organizational goals:
  
• Assess and organize website for increased ease of use to market more aggressively for more subscribers
  
• Keep current subscribers
  
• Increase subscribers
  
• Findability: measures how content is found in searches
  
• Usability and Accessibility: assesses how learnable, memorable, and satisfying the site and assets are to use. Determines whether the assets are accessible to all populations of subscribers
  
• Accuracy: measures how up-to-date content is
  

Due to scale, usability and findability were evaluated holistically, while brand voice, business value, and accuracy rated each individual resource. To the right is a screenshot of the “Accuracy” assessment. I handled this portion of the report, as well as auditing every resource for working links.

Software Used

MS Excel

MS Teams